Archive for September, 2010
I was recently asked one thing I would share with business owners about Marketing for the ROI Experts book launch to appear in USA Today.  Yes, I know you may find it hard to believe… I condensed it into four sentences. You now get a sneak peak before it is actually published in USA Today.
In our information overload society it is key to have a sizzling “Strategic” marketing message along with a sound “Tactical” plan. Strategy is HOW you grab (your customers) attention, what you say, how you say it and whom you say it to. Create a powerful strategy by researching your market, your customers, the trends and the news (most of your competitors likely are not doing/didn’t do any research). Now take your strategy and successfully implement it through a sound “Tactical” plan that drives sales and bottom line results for your business TODAY!  Starting with a laser focused strategy, supported by research will help you make the most of your Marketing dollars and give you a HUGE competitive advantage.
- David Asarnow